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Protect New
Zealand's stall at the Pasefika Festival got more than it's fair share of
inquisitive looks as thousands of visitors were greeted with the quarantine
mesage. THe stall wasn't selling t-shirts, handicrafts, or food nor was it stage
for rap performers or hip-swinging island dancing . On the contrary, visitors
were given free brochures, posters and sun-visors carrying the biosecurity
message with the primary aim of Protect New Zealand: to get overseas travellers,
in particular Pacific islanders, to be aware of moving quarantine risk items and
to get them to declare these items to airport quarantine.
Joining the team of
MAF Biosecurity Officers handing out free information on quarantine was Mr. Emil
Adams, Information Officer for SPCs Plant Protection Service who flew up from
their Suva-based offices. Mr. Adams trip was in support of Protect New Zealand
biosecurity awareness campaign, a multimedia campaign that was launched last
year and aiming to get Pacific islanders to declare quarantine risk items when
they travel in to New Zealand. When Pacific islanders travel overseas they
mainly take food items as gifts to friends and relatives. Protect New Zealand's
main objective is to get travellers to declare all food and plant material to
reduce the risk of new pests and diseases getting to New Zealand. There is also
a spot fine of NZ$200 if travellers are caught with quarantine risk items.
Keeping the momentum going from the campaign last year the basic message on
biosecurity is taken to places where large numbers of Pacific islanders gather
such as the Pasefika Festival.
SPCs Plant
Protection Service reaches 22 Pacific island countries with the quarantine
message. SPC and Protect New Zeland have similar goals thus are collaborating
and working together to get the message out to travellers to declare quarantine
risk items.
Thousands of
visitors stopped by the Protect New Zealand information stall and were given
free sun visors with the Protect New Zealand message, quarantine brochures and
posters in Tongan, Samoan and English. Posters on Samoan Quarantine were
distributed to Samoan visitors who stopped by.
"This gathering
of Pacific islanders is enormous by any standard and what an excellent
opportunity to highlight the quarantine message," said Mr. Emil
Adams.
"Most of the
Pacific islanders who stopped by, mainly Tongans, Samoans, Cook Islanders and
Niuens, enquired about what kind of food stuffs they can take back to the
islands. In particular they enquired if they can take stuffs like fresh
sausages, fresh corned beef, canned corned beef, apples, cheese and flower
cuttings. Any fresh meat product or plant cuttings are not allowed entry in most
countries because of the threat of harmful diseases that are not found back in
the islands. These are the messages that we are campaigning to get across to
Pacific islanders and the risks involved when moving with quarantine
items," said Mr. Adams.
Also on hand to
liven up the stall was Samoan personality and music artist Mr. Pati Umaga, who
had in previous years organised the highly successful Pasefika festival. Pati
informed currious on-lookers rushing by and emphasised the 'Declare, don't get
fined message'. He also conducted the biosecurity bingo where players learned
facts on biosecurity while enjoying a game of bingo.
"The Pacific
Island community is an important audience and recently Protect New Zealand
launched a tailored programme to provide information about pests and disease
risks and the actions people can take to minimise their introduction and spread.
Pasifika is a crucial component of the programme, providing a platform to
communicate these messages to the Community" says Adrienne Tollemache,
Programme Co-ordinator, Protect New Zealand.
SPC Plant Protection
Service and Protect New Zealand will next target huge crowds of Pacific
islanders expected at the South Pacific Games in Fiji later in June this. More
than 5,000 athletes, officials and visitors will be attending the two-week event
and will be prime targets for quarantine awareness messages. The two programmes
will assist efforts by the Fiji Ministry of Agriculture, Sugar and Land
Resources to get people to be more aware of risks involved in carrying
quarantine items. |