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The Fairtrade Associations’ Capacity Building and Farm Advisory Services Support (FAIRTRADE) project is a four-year (2015-2018) programme funded by the European Union (EU) and implemented by the Pacific Community (SPC). The Euro 1.5 million FAIRTRADE project is working to address the resource requirements for an effective and cohesive service provision and support mechanism for increased cane production by farmers.

The EU is financing several projects in Fiji’s sugarcane belt, which are being implemented by the SPC. These projects are linked to the Accompanying Measures for Sugar Protocol (AMSP) programme and are designed to help strengthen rural sugar-income dependent communities in response to the EU’s Sugar Price Reform and the adverse conditions in the sugar industry. It also aims to improve the livelihoods of sugarcane dependent populations, increase income and reduce poverty.

  • To promote income generation through sugarcane farming or alternatives.
  • Specifically, the project is aiming to ensure that Fairtrade stakeholders are further strengthened.
Target Groups
  • Beneficiaries are the 9,000 active cane producers and their dependants whose livelihoods rely, in whole or in part, on sugarcane farming.
  • Cane farmer organisations providing services to sugarcane farmers.
  • Sugar industry partners driving farm advisory services for cane farmers.
  • Improved opportunities to reach and service Fairtrade sugar markets.
  • Development of integrated farm advisory services.

Making a Difference

Greening vacant land in Viti Levu’s sugarcane belt

Farmers signing off for receipt of boxes of high value tree saplings during the distribution event at the FSC Nadi office on 7 April, 2017 Reforest...
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Sugarcane farmer urges farmers to “keep on learning”

Bal Ram is a 49 year-old cane farmer from Tagitagi, Tavua. His farm lies in a particularly dry area, with undulating terrain and poor soil. Bal...
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“There is money in sugarcane,” say Labasa farming couple

Sofia Khan and Sheikh Tabish Ali have been in, out and have returned to cane farming during their married life. Their farm, is located at Batari,...
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Farming “smart”

Gaya Prasad inherited his cane farm from his parents. His farm, which is on undulating terrain, with acidic soil, is at Raranikawai, 15 kilometres...
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