Well-known for its landscapes, authentic and welcoming population, the Pacific region is also sadly famous because of the high rate of non-communicable diseases (NCDs). NCDs are today the main cause of death in the Pacific. To help tackle this regional health crisis, the Public Health Division of the Pacific Community (SPC) began the Wake Up project. First launched in 2017 with the financial support of the Australian Department of foreign Affairs and Trade (DFAT) and the Pacific French Funds, Wake Up aimed to educate youth on NCDs and train them on communication techniques to raise awareness about NCDs in their communities.
In 2018, youth from six Pacific Island Countries and Territories participated in the second round of the project. After a three-day training workshop, they returned to their home countries to create murals to raise awareness about NCDs to their peers.