Women in Leadership Programme Motif Competition

MCXV+95M, Promenade Roger Laroque, Nouméa 98800, New Caledonia
Pacific Region

​The Women in Leadership (WIL) Programme is calling for submissions for a motif that will be used as the part of the brand identity for the WIL programme. This competition is open to everyone over the age 18 and is inclusive of staff of the Pacific Community (SPC). 

About Women In Leadership (WIL) Programme

The Women in Leadership Programme (WIL) is a pioneering initiative within the Pacific Community (SPC) aimed at fostering gender equality and promoting diverse Pacific women's leadership. The WIL Programme is managed by the SPC Executive Office with support from the Human Rights and Social Development Division.  

SPCsees the programme as the vehicle that enhances SPC's corporate direction to embed substantive equality through a change in organisational culture, strengthening of accountability mechanisms, policies and procedures that not only support women's career progression but creates a culture in which all staff can thrive.

Goal: The WIL programme goal is that: SPC is a regional/global leader in accelerating gender equality, inclusion and diversity in the workplace.

Objective: Enhance the representation of women in leadership roles within SPC and thereby ensure that more women meaningfully inform and participate in the strategic and programmatic direction of the organisation.

The WIL programme is based on 3 pillars:

  1. Our Organisation: SPC's organisational culture is safe, inclusive and empowering for diverse Pacific women and all staff.
  2. Our People: Gender equality is a norm at SPC where women are in leadership roles and contribute meaningfully to the strategic direction of the organisation.
  3. Our Influence: SPC demonstrates strong engagement with CROP and PICT leaders in advancing women's leadership, women's rights, and equality across the regional architecture.

For more information on the WiL programme, visit our webpage:  https://www.spc.int/WIL-programme


The Motif

The motif pattern will be a recurring design element that will enhance the branding by visually representing its values and goals. For the Women In Leadership Programme, the motif pattern should reflect the essence of strengthening women in leadership while incorporating the cultures and traditions of the Pacific. This can be achieved by using symbols, colours, and patterns significant to Pacific cultures. Additionally, the motif should encourage male champions, symbolising collaboration and support between genders. The motif pattern, ideally will visually communicate the programme's inclusivity and values, fostering a sense of belonging and creating a memorable brand identity.


Competition Guidelines

  • The objective of this competition is to design a motif for the WIL programme. The motif will reflect the WIL programme logic and its pillars. It will also be guided by SPC's people centered approach.
  • The competition is open to everyone over the age of 18 and within SPC's member countries, inclusive of individuals who are employed full-time or part-time by SPC.
  • Individuals may work in groups, however only one (1) prize will be awarded to the group if chosen as the winner.
  • Ensure that the submitted design is original and not plagiarised or subject to copyright.


How to Enter

  • Please submit your entries via this link: https://forms.gle/S7AKQu8hDQuwAYK46
  • If you face any difficulties while submitting your entry, please email [email protected]
  • Entries must be submitted in either of the following formats: PNG, PDF or High-Resolution JPEG.
  • The file size must NOT exceed 1GB.
  • The entry must include an explanation of the motif design of no more than 500 words and include reasons for choice of colours.
  • No more than 2 entries may be submitted by any one individual.
  • The deadline for Entries is 11.59PM on June 30, 2024, Fiji Time. 


1st Prize Apple iPad
2nd Prize JBL Portable Speaker
3rd Prize JBL Earbuds


Judging and Selection of Winner

  • The entries will be judged by the members of the WIL taskforce.
  • The criteria for judging will be based on:
    • context to implementation of the WIL programme through the people centred approach
    • creativity
    • visual appeal showing the unique Pacific cultural heritage that sets SPC apart from other development partners.
  • The WIL taskforce reserves the right not to select a winner if no suitable entries are received.
  • The WIL Taskforce reserves the right to disqualify any Entrant or Entry at its sole discretion. No correspondence shall be entered into.
  • The selected Motif becomes the property of SPC.
  • The winning motif may be modified to suit the needs of WIL Programme.
  • The winners will be announced via SPC social media channels.
  • The winners photo and a snippet about the motif will be kept on the WIL webpage.

Intellectual Property

  • All Entrants affirm their submissions are their own original work, have not been copied from others or from previous designs, including their own, and do not violate the intellectual property rights of any other person or entity
  • WIL Programme shall have the right to edit, modify, or otherwise use the winning submission in part or in its entirety in whatever manner it deems appropriate.
  • The entrant must provide the working files of the motif design.


  • WIL Programme is not responsible for late, incomplete, or unusable entries, including entries that are lost or unusable due to computer, internet, or electronic problems.
  • WIL Programme reserves the right to cancel or modify the competition and award the prize by alternate means if fraud or technical failure is determined at any time, including after the submission window has closed.
Joint Event