"Wake up !" or how to engage Pacific youth in efforts to control NCDs
NCDs (including diabetes, cardiovascular disease, cancer and chronic respiratory diseases) are the main cause of death in the Pacific, and they hamper the economic and social development of Pacific Island countries and territories. These diseases are closely linked to lifestyle and unfavourable environments, and are the result of unhealthy behaviours that begin in childhood, such as poor diets, a lack of physical exercise, smoking, and drinking alcohol.
The Wake up! Project engages youth and empowers them to communicate, using their own language and creative thinking to craft messages through arts and media that contribute to addressing NCDs.